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Harley-Davidson, Inc.

HOG
$26.47
+$1.16 (4.58%)+4.58%
Open
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IndexN/A
Market Cap2.79B
Enterprise Value2.42B
Income$0.13B
Sales$1.33B
EmployeesN/A
P/E15.04
P/S0.55
P/B0.78
P/C5.92
EV/EBITDA3.64
EV/SalesN/A
EPS (ttm)1.76
EarningsN/A
Gross Margin30.24%
Oper. Margin8.64%
Profit Margin7.57%
Volume0.28M
Shs Outstand0.11B
Change4.58%
Dividend Est.N/A
Dividend Ex-DateN/A
Perf YTDN/A
Perf YearN/A
Perf 3YN/A
Perf 5YN/A
Perf 10YN/A
IPON/A
MetricFY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018FY 2017
Revenue$5.19B$5.84B$5.76B$5.34B$4.05B$5.36B$5.72B$5.65B
Cost of Revenue$3.38B$3.65B$3.62B$3.44B$2.68B$3.44B$3.54B$3.45B
Gross Profit$1.81B$2.18B$2.13B$1.90B$1.37B$1.92B$2.17B$2.19B
Gross Margin34.88%37.38%37.08%35.61%33.84%35.84%37.99%38.86%
Operating Expenses$1.39B$1.40B$1.22B$1.08B$1.36B$1.37B$1.46B$1.31B
Operating Income$416.63M$779.08M$909.28M$823.44M$9.68M$555.61M$713.52M$882.08M
Operating Margin8.03%13.35%15.80%15.43%0.24%10.36%12.48%15.62%
Net Income$455.36M$706.59M$741.41M$650.02M$1.30M$423.63M$531.45M$521.76M
Net Margin8.78%12.11%12.88%12.18%0.03%7.90%9.30%9.24%
EPS (Basic)$3.46$4.96$5.01$4.23$0.01$2.70$3.21$3.03
EBITDAN/AN/AN/AN/AN/AN/AN/AN/A
Stock Option Compensation ExpenseN/AN/AN/AN/AN/AN/AN/AN/A
Price To Earnings RatioN/AN/AN/AN/AN/AN/AN/AN/A
Price To Sales RatioN/AN/AN/AN/AN/AN/AN/AN/A
Shares OutstandingN/AN/AN/AN/AN/AN/AN/AN/A
Market CapitalizationN/AN/AN/AN/AN/AN/AN/AN/A

Company coverage

Latest news

20 stories
Aug 1 · 9:00AMBenzinga's 'Stock Whisper' Index: 5 Stocks Investors Secretly Monitor But Don't Talk About Yetbenzinga.com ↗Jul 29 · 4:13AMDimensional Fund Advisors LP Sells 761,284 Shares of Harley-Davidson, Inc. $HOGdefenseworld.net ↗Jul 28 · 9:56AMLooking for a Fast-paced Momentum Stock at a Bargain? Consider Harley-Davidson (HOG)zacks.com ↗Jul 25 · 4:43AMBank of New York Mellon Corp Purchases 163,762 Shares of Harley-Davidson, Inc. $HOGdefenseworld.net ↗Jul 24 · 12:11PMHarley-Davidson Q2 Earnings Beat Estimates on HDMC Growthzacks.com ↗Jul 24 · 8:00AMHarley-Davidson, Inc. (HOG) Q2 2026 Earnings Call Transcriptseekingalpha.com ↗Jul 23 · 4:08PMHarley-Davidson Q2 Earnings Call Highlightsmarketbeat.com ↗Jul 23 · 11:02AMHarley-Davidson (HOG) Reports Q2 Earnings: What Key Metrics Have to Sayzacks.com ↗
Show 12 more stories↓
Jul 23 · 9:01AMHarley-Davidson (HOG) Q2 Earnings Beat Estimateszacks.com ↗Jul 23 · 8:41AMHarley-Davidson posts lower quarterly results as raw material costs risereuters.com ↗Jul 23 · 7:38AMHarley-Davidson Raises Outlook on Strong North American Saleswsj.com ↗Jul 23 · 7:00AMHarley-Davidson Delivers Second Quarter Financial Results and Raises Full-Year Guidanceprnewswire.com ↗Jul 16 · 11:01AMEarnings Preview: Harley-Davidson (HOG) Q2 Earnings Expected to Declinezacks.com ↗Jul 7 · 6:00PMHarley-Davidson, Inc. To Report Second Quarter 2026 Results on July 23, 2026prnewswire.com ↗Jun 20 · 7:45AMHarley-Davidson: The Margin Reset Could Rip The Bear Case Apartseekingalpha.com ↗Jun 11 · 4:43PMHarley dealers blast Indian Motorcycle over attack ad targeting CEO Artie Starrs being ‘from a pizza company'nypost.com ↗Jun 9 · 10:08AMHarley-Davidson to bring Revolution Max production back to USreuters.com ↗Jun 9 · 9:15AMHarley‑Davidson Announces Return of Revolution® Max Production to U.S. Facilitiesprnewswire.com ↗Jun 8 · 3:32PMWhy is this Wealth Manager Buying 1 Million Shares of Harley Davidson?fool.com ↗Jun 5 · 3:22PMHarley-Davidson under fire from Robby Starbuck over alleged 'woke' leadershipfoxbusiness.com ↗

Insider Trading

View All
Insider
Type
Shares
Price
Value
Date
Root Jonathan R
Sell
1.6K
$24.88
$39K
Aug 3, 26
NOVA DANIEL J
Buy
40.0K
$24.57
$983K
Jul 31, 26
Littleton Gayle
Award
39.2K
—
—
Jul 24, 26
Root Jonathan R
Sell
1.6K
$24.44
$38K
Jul 1, 26
Root Jonathan R
Sell
1.6K
$24.44
$38K
Jul 1, 26

Company

CEO: Arthur Francis StarrsEmployees: 5500www.harley-davidson.com
About the company↓

Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services. Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory. It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles. Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.

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